Hajni Kornacker
visual art & design
NL +31 6 2700 2756
h.kornacker@gmail.com
linkedin.com/in/hajnikornacker
Skills and tasks
Helping Start-Up Brands and Small Companies: I derive immense joy from helping start-up brands, individuals, and small companies establish their presence. My services include creating logos, developing small brand identities, and assisting businesses in launching their online platforms. I set up Canva sites where clients can initially work with my guidance and later manage their online and offline marketing materials independently. Additionally, I create blogs and websites, set up social media presence, and provide ongoing advice and guidance. Supporting new companies in their journey brings me great satisfaction and enriches my professional experience.
Creative Direction and Leadership: As the Owner and Head of Creative at Silent Island Sounds, I have led the creative direction for all visual and marketing initiatives. This role involved overseeing the entire creative process, from concept development to final execution. I have coordinated with various stakeholders to ensure that the creative output aligns with business goals and resonates with the target audience. My leadership in creative direction has been instrumental in establishing a strong brand identity and delivering impactful visual experiences.
Project Management: Throughout my career, I have managed multiple design projects simultaneously, ensuring timely delivery and high-quality outcomes. At Boostgroup, I coordinated with cross-functional teams to deliver on creative briefs and manage the production of marketing materials. My project management skills include planning, scheduling, resource allocation, and quality control, which are essential for successfully executing complex design projects. My ability to manage projects efficiently has consistently resulted in successful campaigns and satisfied clients.
DTP Specialist: As a DTP Specialist and Graphic Designer at multiple companies, I had the opportunity to work with high-profile clients such as Coop Switzerland, Aldi Europe, Cactus Luxemburg, Edeka Germany, Giant Indonesia, Spar Slovenia, Esselunga Italy, and O'key Russia. I was responsible for designing and executing loyalty programs, POS materials, and various marketing campaigns. My role involved creating tailored DTP products and marketing materials that resonated with diverse international markets. This experience honed my ability to develop culturally relevant and impactful designs, enhancing brand visibility and customer engagement across different countries.
Online Marketing: Throughout my career, I have extensively worked on online marketing projects, showcasing my ability to blend creativity with strategic thinking. At Moovia.de, I was involved in WordPress website building, online marketing, and event organization, which allowed me to develop comprehensive digital marketing strategies. My freelance work with TBWA included editing videos for Nissan advertisements, designing event posters for a local opera studio, and helping small businesses establish their brand identity through logo design and website development. These experiences provided me with a deep understanding of online marketing dynamics and the ability to create compelling digital content that drives engagement and conversion.
Branding and Creative Campaigns: At Silent Island Sounds, my own sound meditation company in Amsterdam, I have been the Owner and Head of Creative. This role allowed me to unleash my creative prowess by designing captivating visuals that elevate the meditation experience for clients. Balancing artistic vision with practical business needs has been a rewarding challenge, enabling me to positively impact lives through innovative sound meditation experiences. My branding work extends to creating logos, visual identities, and marketing materials that effectively communicate the essence of various brands.
Graphic Design for Reputable Brands: Before 2018, I worked with several reputable companies in Hungary, including TBWA Budapest, where I collaborated with clients like Henkel and Nissan. I also contributed to Formum Film Hungary, creating movie poster adaptations for the local market and working closely with Disney, Marvel, Fox, BlueSky, and 20th Century Fox. At Carbon Group Creative Studio, I designed for Lidl, and at 4mates Creative Studio, I worked with clients such as Continental. These roles allowed me to create a diverse range of marketing materials, from digital to print, ensuring that each design met the high standards and unique requirements of these renowned brands.
Packaging and Print Design: My experience in packaging and print design is extensive, having created numerous designs for products and promotional materials. At Boostgroup, I was responsible for designing in-store graphics, POS materials, and product packaging that effectively communicated brand messages and attracted customers.
My work with Formum Film Hungary involved adapting movie posters for the local market, demonstrating my ability to create visually appealing designs that resonate with specific audiences. This skill set is complemented by my understanding of print production processes, ensuring that all files are delivered correctly and meet the required specifications.
Experience
Freelance
Web Design, online marketing, social media
2018 - Ongoing
Designed captivating visuals for small companies, assisting businesses in launching online platforms, setting up Canva sites, blogs, and social media presence
Providing guidance and support for new companies
Silent Island Sounds, Amsterdam
Owner, Head of Creative, Sound Meditation Artist
2022 - Ongoing
Designed captivating visuals for sound meditation experiences
Balanced artistic vision with practical business needs
House of Rituals l Mind Oasis, Amsterdam
Advisor
2023 - 2024
Boostgroup, Netherlands
DTP Specialist, Graphic Designer
2019 - 2021
Worked with clients like Coop Switzerland, Aldi Europe, and more
Designed and executed loyalty programs and POS materials
Various Reputable Brands and Clients in Hungary
Graphic Designer, Freelance Projects
2018 and Before
Worked with TBWA Budapest, Formum Film Hungary, Carbon Group Creative Studio, and more
Created marketing materials for Henkel, Nissan, Disney, Marvel, Fox, and Lidl
Education
Bachelor of Arts in Visual Communication
EME Paris - Visart Budapest
2011 – 2016
Technical Education in Interior Design
Art Interior-Design School
2007 – 2009
Languages
English: Professional Proficiency
Hungarian: Native
German: Friendly Conversation
Italian: Basic (can order food)
Dutch: In Progress